Meta Ads Expert
Own Meta Ads performance on Facebook and Instagram: plan, test and scale campaigns that bring qualified leads at a healthy CPL and ROAS.
- Team
- Marketing
- Type
- Full-time
- Experience
- Mid-level
- Location
- Hybrid: Indore
- Openings
- 1
We are looking for a results-driven Meta Ads Expert with 3+ years of hands-on experience managing and scaling advertising campaigns across Facebook and Instagram.
You should have strong expertise in campaign strategy, audience targeting, creative testing, conversion optimisation, retargeting and performance analysis. You will be responsible for generating qualified leads, improving ROAS and scaling successful campaigns while keeping acquisition costs efficient.
What we are looking for
Someone who can own Meta Ads performance, not just execute campaigns. You should be able to answer:
- Why is a campaign performing well or poorly?
- Which audience should we scale?
- Which creatives should we replace?
- How can we reduce CPL/CPA?
- How can we improve lead quality?
- When should we scale or stop a campaign?
- How can we increase ROAS without sacrificing volume?
Candidates with a proven track record of measurable results are preferred.
How performance is measured
Qualified leads and conversions, cost per lead (CPL), cost per acquisition (CPA), ROAS/ROI, conversion rate, campaign scalability, lead quality, budget efficiency, and continuous improvement in campaign performance.
You can also send your resume to hello@amionyx.com.
What you’ll do
- Plan, create, manage and optimise Meta Ads campaigns across Facebook and Instagram.
- Develop performance marketing strategies based on business goals, target audience and customer journey.
- Research audiences and build cold, lookalike, custom and retargeting audiences.
- Manage campaigns for lead generation, conversions, website traffic, sales and remarketing.
- Plan and run A/B tests on ad creatives, copy, headlines, CTAs, audiences and placements.
- Monitor CTR, CPC, CPM, CPL, CPA, ROAS, conversion rate and frequency.
- Identify underperforming campaigns and take corrective action.
- Scale profitable campaigns while keeping target CPA/CPL and ROAS.
- Work closely with the creative and content team to develop high-performing ad creatives.
- Analyse campaign data and turn it into actionable insights and recommendations.
- Set up and monitor Meta Pixel, Conversions API, events and conversion tracking.
- Ensure accurate tracking across Meta Ads Manager, Google Analytics and other analytics tools.
- Manage advertising budgets and allocate spend based on campaign performance.
- Prepare regular performance reports for management and clients.
- Stay up to date with Meta Ads platform changes, policies, targeting options and performance marketing trends.
What we’re looking for
- 3+ years of hands-on experience managing Meta Ads campaigns.
- Strong knowledge of Facebook Ads Manager / Meta Ads Manager.
- Proven experience managing and optimising significant advertising budgets.
- Strong understanding of performance marketing and conversion funnels.
- Experience with lead generation and/or e-commerce campaigns.
- Strong knowledge of audience targeting, retargeting, lookalikes and campaign scaling.
- Experience with Meta Pixel and Conversions API.
- Good understanding of conversion tracking and attribution.
- Strong analytical and data interpretation skills.
- Ability to identify campaign performance issues and implement solutions independently.
- Experience with A/B testing and creative optimisation.
- Good understanding of Meta advertising policies.
- Strong communication and reporting skills.
Nice to have
- Meta Blueprint certification.
- Experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Experience with CRM systems and lead-quality tracking.
- Experience generating qualified B2B or high-ticket leads.
- Experience with international or Gulf markets.
- Experience managing multiple accounts or campaigns at the same time.
Apply for this role
We read every application personally and reply within 7 working days.
Application received.
Thank you. We read every application personally and will reply within 7 working days, either way.